Data Protection Declaration for META (Facebook and Instagram) – Hot Wire Bass Online Store (https://bass-elektronik.de/)

Effective Date: JAN 2nd, 2025

This Data Protection Declaration outlines how we, Hot Wire Bass, handle your personal data when you visit our online store on Shopify, engage with us on Facebook, Instagram, or interact with our social media advertising through these platforms. We are committed to protecting your privacy and complying with all applicable data protection laws, including the GDPR.

1. Data Controller

Hot Wire Bass - Bert Gerecht
Vorm Kreuz 6, 55592 Desloch, Germany
bert@hotwire-bass.de
0049(0)6753-94571

If you have any questions regarding this declaration or wish to exercise your data protection rights, please contact us at the above details.

2. Personal Data We Collect

We collect and process the following types of personal data when you visit our online store, make purchases, or engage with us on social media platforms such as Facebook and Instagram:

  • Identification Information: Name, email address, shipping address, billing address, phone number.

  • Payment Information: Credit card details, PayPal information, or other payment methods.

  • Device Information: IP address, browser type, operating system, and device information.

  • Social Media Interactions: Any comments, likes, shares, messages, or engagement with our content on Facebook and Instagram.

  • Shopping Behavior: Browsing history, search queries, and interactions with products on our website or social media ads.

  • Other Information: Preferences, feedback, and customer service interactions.


3. Purposes for Processing Your Data

We collect and process your personal data for the following purposes:

  • To fulfill orders and provide services: Process your purchases, provide customer support, and manage returns.

  • To communicate with you: Send transactional emails, order confirmations, promotional offers, and newsletters (with your consent).

  • To enhance our advertising and marketing: We use Facebook and Instagram ads to reach you with personalized content based on your browsing behavior.

  • To improve customer experience: Analyze customer feedback and improve our products, services, and website functionality.

  • To comply with legal obligations: Fulfill legal and regulatory requirements related to taxes, product returns, and other business practices.

4. Legal Basis for Data Processing

We process your personal data based on the following legal grounds:

  • Contractual necessity: To fulfill orders and provide services you request.

  • Consent: For marketing purposes, such as sending newsletters or targeted advertising on Facebook and Instagram.

  • Legitimate interest: To improve our website, products, services, and marketing efforts.

  • Compliance with legal obligations: For compliance with tax and financial regulations.

5. Sharing Your Data

We may share your personal data with the following third parties for the purposes outlined above:

  • Payment Providers: To process payments securely (e.g., PayPal, Stripe, Shopify Payments).

  • Shipping Partners: For order fulfillment and delivery (e.g., DHL, UPS, FedEx).

  • Social Media Platforms: We may share data with Facebook and Instagram to optimize our ads and improve user engagement. For example, we use Facebook's Pixel to track conversions from ads.

  • Analytics Providers: To analyze website traffic and improve user experience (e.g., Google Analytics, Shopify Analytics).

  • Other Service Providers: We may engage third-party vendors who provide services like email marketing, website hosting, etc.


6. How We Protect Your Data

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. This includes encryption, firewalls, secure payment gateways, and regular security audits.

However, please note that no data transmission over the internet is 100% secure, and while we strive to protect your data, we cannot guarantee absolute security.

7. Your Rights Regarding Your Personal Data

Under applicable data protection laws, you have the following rights:

  • Right to Access: You can request access to the personal data we hold about you.

  • Right to Rectification: You can request corrections to any inaccurate or incomplete data we hold about you.

  • Right to Erasure: You can request the deletion of your personal data in certain circumstances.

  • Right to Restrict Processing: You can request that we restrict the processing of your data under certain conditions.

  • Right to Object: You can object to the processing of your data for marketing or other purposes.

  • Right to Data Portability: You can request your data in a commonly used, machine-readable format.

To exercise your rights, please contact us at [Your Contact Information].

8. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Once the data is no longer needed, it will be securely deleted.

9. Use of Facebook and Instagram (META) Services

We use Facebook and Instagram as part of our marketing efforts to promote our store and products. By interacting with our business pages, engaging with our content, or clicking on our ads, you agree to the processing of your data by these platforms as outlined in their privacy policies.

  • Facebook Pixel: We use the Facebook Pixel to track user behavior on our website and provide more relevant ads to you based on your actions on our site.

  • Instagram Ads: We also run ads on Instagram, which may involve the collection of personal data to target the ads based on your interests, demographics, or browsing history.

For more details on how Facebook and Instagram process your personal data, please refer to their respective privacy policies:


10. International Data Transfers

If you are located outside the European Union or the European Economic Area (EEA), your personal data may be transferred to, stored, or processed in a country outside your jurisdiction. In such cases, we will ensure that appropriate safeguards are in place to protect your data, as required by applicable data protection laws.

11. Changes to This Privacy Policy

We may update this Data Protection Declaration from time to time. Any changes will be posted on this page, and we will indicate the date of the latest revision at the top of the policy. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Data Protection Declaration or how your personal data is handled, please contact us at:
bert@hotwire-bass.de
0049(0)6753-94571